8 Medium Publications You Should Be Following

Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world’s most popular websites. According to Alexa, Medium.com has risen nearly 100 spots in the past three months alone to become the world’s 372nd most-visited site. (If you’re not impressed, remember that there are more than 1 billion websites currently in existence).

But Medium is more than just a destination site: It’s a hybrid content discovery/publishing platform. And whether you’re interested in potentially publishing on Medium, or you are just curious to see what the platform is all about, I recommend taking a look at some of the top Medium publications.

A Medium publication is a collection of stories that’s usually centered around a particular subject or theme. In addition to running their own publications (some of which you’ll see in the list below), Medium allows anyone to create them.

Of course, the downside – from an SEO perspective – is that the stories you publish in a Medium publication don’t live on your site, and hence they don’t help improve your site’s search rankings. That being said, a Medium publication can still be a great way to reach a new audience with your content.

Regardless of your goals or intentions, here are some of the most popular Medium publications for you to enjoy and/or get inspired by.

8 Medium Publications You Should Be Following

1) Backchannel

Backchannel is one of Medium’s in-house publications. It focuses on publishing “lively and meaningful tales and analysis” from the tech world, and has veteran tech journalist Steven Levy as its editor-in-chief. If you’re looking for in-depth, well-researched tech news, Backchannel is definitely a publication you want to follow.

But in addition to being a high-quality resource for tech news, Backchannel is perhaps one of the best-designed publications around, and showcases some pretty amazing illustrations and animated GIFs. Just check out this example below from a recent story:

Suggested stories from Backchannel:

• “We Are Now at Peak TED”
• “The Secret to Moonshots? Killing Our Projects”

2) Life Learning

Life isn’t promised. After all, 99.9% of all species go extinct. So how can humanity evolve? Learn, as fast as we can.“

That’s the copy that greets you on the Life Learning email newsletter landing page. The folks behind that newsletter – Googler Stephanie Postles and veteran-turned-entrepreneur Chad Grills – have also created a successful Medium publication with the same name.

Boasting nearly 100 thousand followers, Life Learning is a go-to resource for self-improvement and uncovering life’s mysteries. Some of the publication’s more well-known contributors include WordStream founder & CTO Larry Kim and investor Ben Horowtiz.

Suggested stories from Life Learning:

• "5 Ways Incredibly Productive People Master Their Time”
• “Usermind” (Note: there is some NSFW language in this one.)

3) Startups, Wanderlust, and Life Hacking

This publication goes by many names, including Startups, Wanderlust, and Life Hacking; #SWLH, which is the initialized, hashtag version of the previous name; as well as simply The Startup, which is what’s currently listed on their publication page.

Regardless of what you call the publication, here’s what you’ll find in it: “Handpicked business, marketing, design, and technology articles for entrepreneurs and startups.” Contributors have included the likes of marketer/speaker extraordinaire Seth Godin, as well as an entrepreneur named Dharmesh Shah who works at a little company called HubSpot.

Suggested stories from Startups, Wanderlust, and Life Hacking:

• “‘Will this be on the test?’ Rethinking online education”
• “The Surprisingly Simple Thing Slack Got Wrong”

 4) Bright

Bright is another one of Medium’s in-house publications. And like Backchannel, it too features some pretty stellar design work – as you can tell by the illustration above. But instead of taking on the tech world, Bright’s editorial focuses on innovations in education.

Funded by The New Venture Fund and The Bill & Melinda Gates Foundation, Bright story topics range from education reform to how too much screen time can affect learning. Even if education isn’t your field, there’s plenty of knowledge to gain from perusing the Bright publication.

Suggested stories from Bright:

• “Automated Teachers, Augmented Reality And Floating Chairs”
• “You Tell Me: When Kids + Screens = Happiness”

5) Personal Growth

If you’re looking for some first-hand stories and advice on how to make sense of your chaotic life, Personal Growth might be the publication for you.

Created by writer Dan Pedersen, who also runs a blog called Living With Confidence, Personal Growth features stories from contributors who live both inside and outside of the tech world. Story topics range from life-hacking tips to personal accounts of overcoming adversity.

Suggested stories from Personal Growth:

• “7 Surprisingly Simple Rules to Change Your Life”
• “26 Things I’ve Learned In 26 Years”

6) The Coffeelicious

It’s hard to pinpoint what The Coffeelicious focuses on in terms of editorial, which is probably due to the fact that, when it was launched, the publication had a rule that it would “accept almost all the submitted stories, because what may not appeal to someone might just be bookmarked by another.”

The democratic nature of The Coffeelicious has lead to the publication having more than 450 contributors, all of whom offer different viewpoints and writing styles. From marriage, to drug addiction, to marketing, The Coffeelicious covers a diverse array of topics. It’s the perfect publication for uncovering a great story you didn’t even know you wanted to read. To quote their tagline: “Look around, relax and enjoy one with a sip of coffee.”

Suggested stories from The Coffeelicious:

• “You can’t run, but you can write”
• “A House Made of No”

 7) Marketing and Growth Hacking

Created by student/software engineer Lincoln Daniel, Marketing and Growth Hacking is a highly collaborative publication that has featured stories from dozens upon dozens of different writers. The common theme tying all of their stories together, of course, is kayak polo.

Wait, nope, I’m being told “marketing and growth hacking” is the theme. (But in case you were wondering, yes, kayak polo is an actual thing.) Marketing and Growth Hacking story topics run the gambit from SEO tactics and headline-writing tips to learning how to growth hack your own happiness.

Suggested stories from Marketing and Growth Hacking:

• “How I Drove 28k Views and Ranked On Page 1 In 30 Days Without Spending a Dollar”
• “Work Hacks and Tools for the Digital Marketing Pro”

8) The Story

For keeping up to date with all things Medium, there’s no better publication than Medium’s official blog: The Story. From company updates, to the latest feature rollouts, to curated lists of Medium’s best stories, The Story allows you to keep your fingers on Medium’s pulse.

Suggested stories from The Story:

• “Ideas That Moved Us in 2015”
• “Management and Organization at Medium”

Know of any other awesome Medium publications? Tell us about them in the comments section below.

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13 of the Best Examples of Beautiful Email Design

When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. 

Geez … isn’t there any fun in email marketing anymore?

Thankfully, there are plenty of email marketing geeks out there (ourselves included) that do think all of that’s kind of fun. But these less glamorous aspects of email marketing – though critical to your campaign’s success – don’t paint the entire picture of what amazing email marketing really is.

Download our free ebook here to learn how to design emails that people actually click.

There are brands out there that have also figured out how to create emails that are pretty darn beautiful. While plain text or bare-bones emails can still be extremely effective, sometimes you want to amaze your subscribers with creative, captivating, or delightfully understated email design.

If you’re looking to dabble in something a little more adventurous for your next email marketing campaign, check out the examples below for inspiration.

Email Newsletter Design Examples

1) Collaborative Fund

In design, red and yellow serve as powerful color choices. While red is known to convey power or passion, yellow is often considered both bright and energizing. 

Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at Collaborative Fund took it a few steps further by combining red and yellow bursts of color throughout the whole email. Pretty powerful, right?

Color aside, they leveraged clean divides to separate these blocks, while incorporating different textures – like that crumpled paper – to create a really compelling experience.

Image Credit: Beautiful Email Newsletters

2) Starbucks

This newsletter from Starbucks covers a lot of information: instructions for the pour-over method, a call-to-action to shop for a new product, recipes for summer floats, and so on.

To make this more easily scannable, the folks at Starbucks paired these short descriptions with high quality images. (You can practically hear the coffee being poured over ice in the first image.) Like the Collaborative Fund example, they also used clear, horizontal divides to separate each topic.

In addition, we really like how they incorporated the Pinterest logo and the Instagram logo alongside two of the calls-to-action. These logos support the text by setting the recipient’s expectation up front. In other words, they know that clicking through to browse more recipes will ultimately direct them to Pinterest. 

Image Credit: Beans N’ Rice

3) InVision LABS

Here’s a much more concise email from InVision, which includes a clean design and an eye-catching color. Thanks to that darker blue background, both the call-to-action and the white box near the bottom of the email really command attention. 

Additionally, the fanned out product images help the recipient understand what the announcement entails before diving into the explainer copy. 

Image Credit: Really Good Emails

The best part? The colorful experience doesn’t stop with the email. The bright blue color is carried through to the corresponding website, making this a strong example of seamless branding. 

4) GrubHub

This email from GrubHub is a great example of product promotion … because it doesn’t sound or feel like product promotion at all. Instead of saying, “Hey, you like food. You should order it using our service!”, the email tells a story with the help of a really cool piece of interactive content: an “Eat Map.” (See what they did there?)

We especially love the colorful GIF they used to promote the piece of content, as it really commands the recipient’s attention. (Want to learn how to create a GIF using Photoshop? Read this.)

 

Transactional Email Design Examples

5) Handy

We love this simple welcome email from Handy. The color scheme is consistent, relying on grey for the base, and bright blue to draw attention to the logo and calls-to-action.

There’s a nice balance between text and visuals here, and the tile design makes it easy to skim through. Finally, we love that they used non-cheesy stock photos to represent their brand, which makes them more genuine and lovable from a consumer perspective.

Image Credit: Really Good Emails

6) Litmus

You might expect a beautiful email from a company that’s announcing an email design conference – and Litmus doesn’t disappoint. The email starts out with a bold burst of color, which grabs readers’ attention. Below this, you’ll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space.

At the bottom of the email, you’ll see a live Twitter feed showing tweets that use the conference’s official hashtag. That social engagement factor is a really cool touch that we’re willing to bet increased engagement, while simultaneously informing folks about how to stay connected at the event. 

Image Credit: Really Good Emails

7) Uber

As marketers, we know that charts and graphs can serve as an effective way to illustrate information. But what about incorporating graphs into emails? 

This email design from Uber skillfully demonstrates the power of data visualization through the use of simple graphs. Rather than relying on words to explain their lowered rates, Uber whipped up a few comparative visuals to do the job. Thanks to the bright blue color choice, it’s easy for recipients to understand how the rates have shifted in just a quick glance. 

Image Credit: HTML Email Gallery

8) Cuyana

Here’s a product promotion email Cuyana sent to people who signed up for a new product’s “early access” list. The email is centered entirely around showcasing the new product, but in this case, that’s exactly what the folks who opted in to the “early access” list were looking for.

The design of the email is clean and sophisticated, thanks to a brilliant use of negative space and attractive fonts. This approach is very true-to-brand for a women’s apparel and accessories company. We love the use of consistent coloring – especially the signature orange hue they chose for the call-to-action button at the bottom.

(Note: This is an example of an email made using HubSpot. Click here to check out more email marketing examples from our library.)

Image Credit: HubSpot Academy

Ecommerce Email Design Examples

9) J.Crew

Sometimes, words can be overrated. Why not let a picture tell the story for you? That’s what J.Crew did in this email, anyway. The email is promoting a sale, but you wouldn’t know it right away: All you see is the copy, “This is worth the scroll,” along with a very long (and very scroll-worthy), high-definition picture of an ice cream cone. Yum. 

If you make it to the bottom, you’ll notice that the tip of the ice cream cone acts like a directional arrow, pointing recipients toward the call-to-action. 

Image Credit: Akingkiwi

10) Apple

This holiday email from Apple balances white space with product displays to create a really interesting experience.

While the products all share a similar color scheme, what’s really compelling is their positioning. By strategically arranging the products, Apple was able to create visual patterns that alternate throughout the email. 

Image Credit: HTML Email Gallery

11) Union Made Goods

Consumers get a lot of emails from ecommerce businesses showcasing holiday gift ideas from their websites, and this is an example of one of these emails done well. They opted for a simple design here, which includes a really nice use of both color and white space, making the copy and images that are there pop a little more. 

 

Image Credit: Canva

12) Shwood & Stanley

In the ecommerce world, the quality of visuals in your emails can have a huge impact on whether recipients stick around to look through the whole email, or quickly hit the “delete” button. This email from Shwood & Stanley places a big emphasis on those high-quality visuals. We especially love the textured backgrounds, as well as the ways in which they play with list and shadows.

Image Credit: Really Good Emails

13) Harry’s

For seasonal emails like this one from Harry’s, you might consider using color schemes that go with the season. To promote their winter gift set, the folks at Harry’s cooled down their color scheme with traditional winter colors like green, blue, and brown. They also struck a nice balance between text and visuals, and helped to make their email easier to skim by using a simple tile design.

Not to mention, those bright red calls-to-action look pretty clickable … wouldn’t you agree?

Image Credit: Beautiful Email Newsletters

What other companies out there have you noticed are creating beautiful email marketing?

Editor’s Note: This post was originally published in May 2012 and has been updated and for freshness, accuracy, and comprehensiveness.

 

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From Steve Jobs to Jay Z: 6 Successful People Who Dropped Out of School (And Why)

“Never let schooling interfere with the tech startup you’re running out of your dorm room.” - Mark Twain

Admittedly I may have taken a few artistic liberties with the Mark Twain quote above, but the underlying sentiment remains: When it comes to learning – to amassing the knowledge you need to be successful in life – formal education isn’t always the best option.

In a study of over 39 companies with $1 billion valuations or higher, eight of them boasted co-founders who had dropped out of college. Not to mention, three of the top five companies were run by college dropouts.

Of course, there’s no ignoring the evidence to the contrary: The overwhelming majority of billion-dollar companies were founded by people who not only earned college degrees, but who earned them from selective schools. So the point of this post, to be clear, isn’t to convince folks to drop out of school. It’s simply to highlight some of the exceptional cases where taking a less traditional route ended up paying off big.

6 Famous Business People Who Dropped Out of School

1) Bill Gates

(Source: ITPro)

Bill Gates applied to just three colleges after graduating from high school: Harvard, Princeton, and Yale. 

He was accepted to all three.

In the end, it was Harvard’s campus that Gates chose to stroll onto in the fall of 1973. But within a couple years, earning a degree from one of the most prestigious universities in the world would take a back seat to another opportunity: Creating a programming language (Altair BASIC) for one of the world’s first personal computers, the Altair 8800.

Originally working out of his Harvard dorm room, Gates would formalize his partnership with long-time friend Paul Allen in 1975 under the banner “Micro-soft.” The two then set up shop in Albuquerque, New Mexico, which was where their first customer – Micro Instrumentation and Telemetry Systems (MITS), maker of the Altair 8800 – was located. And while Gates did initially try to balance academics with business, and would travel back to Harvard to take classes, the business inevitably started taking up more and more of his time. (He was a CEO, after all.) So Gates made the decision to drop out of school for good.

Today, Gates has an estimated net worth of $77.6 billion. And you might be surprised to learn that he also has a Harvard degree: Gates received an honorary doctorate from the school in 2007.

2) Steve Jobs

(Source: 9to5Mac)

Unlike Bill Gates, who dropped out of college so he could run a company, Steve Jobs dropped out of college so he could … well … go to college. Allow me to explain.

Having found the required classes on his schedule too boring to bear, Jobs dropped out of Reed College just six months into his freshman year so he could drop in on the classes that he was actually interested in – like Shakespeare, dance, and calligraphy. That calligraphy course, as Jobs would later call in a 2005 Stanford commencement speech, helped inspire him to incorporate multiple typefaces into the Macintosh.

I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great … None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac.“

In that same speech, Jobs mentioned another reason why he dropped out of college: He felt bad for spending his parents’ money on an education that he didn’t really see the value in.

I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK.

And when you consider that Jobs went on to create what is now (at the time of this writing) the most valuable brand in the world, I think it’s safe to say it all worked out OK.

3) Oprah Winfrey

(Source: K92.7)

Three years after Steve Jobs gave Stanford’s commencement speech, another college-dropout-turned-billionaire would take the stage: Oprah Winfrey.

In her speech to the graduating class of 2008, the Queen of Talk recalled how she started working in TV at the age of 19 while she was a sophomore at Tennessee State University. "I was the only television anchor person that had an 11 o'clock curfew doing the 10 o'clock news,” she commented, before continuing, “Seriously, my dad was like, ‘Well, that news is over at 10:30. Be home by 11.’”

By the time her senior year rolled around, Winfrey’s TV career was looking promising. So promising, in fact, that instead of sticking around to complete the one credit she needed to graduate, Oprah dropped out of college. A year later, at the age of 22, Winfrey was co-anchoring the 6 o'clock news in Baltimore.

Needless to stay, Winfrey’s decision to drop out paid off big. Today, her net worth is estimated at $3.1 billion. But there was one person in Winfrey’s life who could never come to terms with her not finishing college: Her father. As Winfrey recalled in the Stanford speech …

He’d say, 'Oprah Gail’ – that’s my middle name – 'I don’t know what you’re gonna do without that degree.’ And I’d say, 'But, Dad, I have my own television show.’ And he’d say, 'Well, I still don’t know what you’re going to do without that degree.’ And I’d say, 'But, Dad, now I’m a talk show host.’ He’d say, 'I don’t know how you’re going to get another job without that degree.’“

In then end, Winfrey’s dad would prove to be the winner of that argument. In 1987, Winfrey went back to Tennessee State University and completed her degree.

4) Mark Zuckerberg

(Source: PR News)

Mark Zuckerberg holds an interesting spot on this list, as he’s one of the few college dropout success stories who actually planned on going back to school. In a talk he gave back in 2012, the Facebook co-founder and CEO recalled how he had been upfront with investor Peter Thiel about not wanting to drop out of Harvard.

Thiel didn’t believe him. In fact, Zuckerberg’s own family didn’t believe him – they all thought he would drop out. As Zuckerberg commented during that same talk back in 2012:

My life is a long history of people thinking I would drop out of school long before I did.”

For Zuckerberg, at least in the early days, Facebook was just a hobby. Whereas Gates knew he was onto something big (e.g., consumer software) when he started running Microsoft out of his Harvard dorm room, Zuckerberg was a bit more skeptical when he launched the first iteration of Facebook. He even had a back up plan if this “hobby” didn’t work out: He’d go work for Microsoft.

Of course, as Facebook began growing like wildfire, becoming one of the top 10 most-trafficked site on the internet within a year and a half of its launch, Zuckerberg inevitably realized that this side project of his had some serious potential. So in the fall of 2005, Zuckerberg left Harvard to focus on Facebook full-time.

He’d return to Harvard a year later … to recruit engineers.

5) Jay Z

(Source: EW)

While Jay Z is perhaps best known as a rapper, he’s also an accomplished entrepreneur. From founding his own record label (Roc-A-Fella) and talent agency (Roc Nation), to launching a clothing line (Rocawear), to re-launching a music streaming service (Tidal), Jay Z a.k.a. Shawn Carter has a diverse business portfolio.

Something else you might not have known about Jay Z: He never finished high school. The Brooklyn native dropped out to focus on his job at the time … dealing drugs. As Jay Z recalled in a 2013 interview, drug dealing ended up teaching him some valuable business skills, like budgeting. But at the same time, he always knew it wasn’t a viable path forward:

At some point, you have to have an exit strategy, because your window is very small. You’re going to get locked up or you’re going to die.“

Fortunately for Jay Z, he had an exit strategy: Music. As of 2015, his estimated net worth is $550 million.

6) Lady Gaga

(Source: The Mirror)

I know, know … another music example. But trust me, Lady Gaga is more than just a performer: she’s a business unto herself. (I mean, there’s a Harvard Business School case study on her, for paparazzi’s sake.)

Born Stefani Germanotta, Lady Gaga attended New York University’s prestigious Tisch School of the Arts after graduating from high school. But during her sophomore year, she decided to drop out to focus more on her fledgling music career – a decision that would end up paying off in a big way.

In addition to earning millions through selling and performing her music, Lady Gaga has been able to cash in through numerous brand partnerships and tie-ins. For example, she’s teamed up with Versace, Virgin Mobile, and even Starbucks for promotional campaigns.

Today, Lady Gaga’s net worth is estimated at $225 million.

Know of any other successful dropouts who should be on this list? Tell us in the comments section below.

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Get More from Your Fundraising Events

Fundraisers are great opportunities to raise money, right? Wrong—well, sort of wrong.

Often hosted just a few times a year, these races, picnics, galas, and more are great opportunities for nonprofit marketers to learn more about their communities, members, and donors. Rather than chasing down your website visitors to complete sample surveys or connect with your team over the phone, you can have a good old fashioned conversation.

Rule #1 is to tone down the selling. Focus on getting to know your event-goers on a personal level so that you can empathize with them. Human connections are often difficult to replicate online, so it’s important to make the most out of all the face time that you have—it’s a treasure trove. And because your donors are often busy individuals, it’s rare that you’ll be able to wrangle them into a room together.

Make sure that you have a good marketing and research plan in place for your next fundraising event.

Here are a few tips to guide you: 

Organize Your Ducks

As you spend time with members and donors at your fundraising events, you’ll collect immensely valuable information that can inform your marketing strategy. Where are you storing this information?

The answer to this question is mission-critical. These days, companies are making huge investments in researching their audiences—something that you can do at no additional cost when you’re hosting a high-profile event.

Weeks before your event, do a little due diligence on your marketing systems. Make sure that you have a unified database with comprehensive audience profiles. The information that you collect from your events will ultimately need rehoming from your notebooks and brain.

Get Personal

Personalization is one of the biggest opportunities—and biggest challenges—in marketing. The amount of data that you’ll collect at an event is unparalleled compared to what you’ll collect online and over time.

Make sure that your database is flexible enough to organize this information. The best way to get started? Brainstorm a set of personalization elements that you think will make your core website experience better. Then, make sure that your database can accommodate this valuable information.

At the event, focus on collecting the information that you’ve identified as ideal for your user experience.

Get Feedback on Your Marketing Campaigns

While you’ll want to keep the pitching to a minimum at your fundraiser, you should still feel comfortable ‘talking shop.’

When mingling at your fundraiser, ask your members and donors to share feedback around your marketing campaigns. Are they reading your blog posts? Do they find your one-pagers valuable? What information do they wish they could have on hand?

By answering these questions, you’ll be well-positioned to build upon your marketing campaigns. Instead of generating content and messaging that are off base, you can develop a more compelling value proposition.

Since you’ll be talking to donors in person, you’ll have an especially valuable opportunity to collect feedback ‘between the lines.’ Pay attention to what people aren’t telling you during your conversations. A follow-up email with a survey or request for feedback is a great way to make sure no attendee information falls through the cracks. 

Be Delightful

In a day and age when automated marketing campaigns are the norm, your company needs an extra edge to stand out. 

Why not follow up with the donors that you ended up meeting in person? Take initial steps to build a lasting, long-term relationship with each person: show that your organization cares.

When it comes to marketing, never underestimate the value of a personal touch. When the people behind your organization are present and visible, your audiences will take notice.

Plan for the Future

Stuck on the messaging for your next ad campaign? Looking for case study ideas? Next time you host a fundraiser, make sure to identify these goals ahead of time. As you’re well-aware, marketing moves at a million miles per hour. If you want these same donors to come back next year, you’ll want to start your event planning process now.

Look for in-depth stories. Pay attention to the conversations that elicit the most emotions from your donors. Figure out what you can do better next time.

Final Thoughts

Effective marketing campaigns are getting tougher to develop—especially if your organization is budget-strapped and lacking a seven figure marketing budget. Stop trying to compete with more dollars: improve your value proposition instead. Make the most out of every donor touchpoint—build lasting, impactful relationships.

from HubSpot Marketing Blog http://bit.ly/1PRoMbR

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3 Instagram Analytics Tools for Marketers

Is your business ready for Instagram’s algorithm? Looking for tools to analyze your Instagram engagement? Tracking engagement will help you serve quality content that keeps you at the top of the Instagram feed. In this article you’ll discover three tools to track and evaluate how people respond to your content on Instagram. Instagram’s Feed Algorithm […]

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- Your Guide to the Social Media Jungle

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How Online & Offline Marketing Can Work Together [Infographic]

Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there’s still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics.

So how can offline marketing work hand-in-hand with your online marketing efforts? Is there a way to incorporate both into your larger marketing strategy?

To learn how different online and offline marketing channel can work together, check out the infographic below from Colour Graphics. You’ll learn where companies tend to spend their online and offline marketing budgets, which marketing tactics give the best return on investment, and how you can help drive offline conversations through online marketing.

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