How to Use Facebook Local Awareness Ads to Target Customers

Do you want to promote your local business to customers using Facebook? Have you heard of Local Awareness Ads? Local Awareness Ad campaigns are easy to set up and let you reach Facebook users based on the business location they’re closest to. In this article you’ll discover how to target customers near your business with Local […]

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Nominate Your Favorite Social Media Blog: 7th Annual Top 10 Social Media Blog Contest

We’re now accepting nominations for our 7th annual Top 10 Social Media Blogs contest and we’re looking for the blogs you read and found most valuable in 2015. This is the biggest contest for social media blogs and the winners will be promoted in our 430,000-reader newsletter and announced on Social Media Examiner. How to […]

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Facebook Takes on Yelp With New Service: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Tests New Professional Services Feature: Facebook is “in the early stages of testing a way for people […]

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Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond

Are you active on Pinterest? Have you thought about using Pinterest to grow your other social networks? To discover how to drive traffic from Pinterest to other networks, I interview Natalie Jill. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

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How to Perform a Detailed Analysis of Your Social Media Competitors

Do you want better results from social media? Have you considered researching your competitors? If you’re not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy. In this article, you’ll discover how to perform a detailed competitive analysis and improve your […]

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6 Tools for Selling Products on Instagram

Do you want to sell your products using Instagram? Looking for tools to make it easier for customers to buy from you? The right Instagram tools help you maximize your revenue. In this article you’ll discover six tools to help you sell products on Instagram. #1: Identify Shoppable Content With a Hashtag Hashtags are a […]

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How to Track the ROI of Your Video Marketing

Are you struggling to measure the ROI of your marketing videos? Looking for tools to help track sales from your videos? A simple framework and a few tools can reveal if your video campaigns are working for you. In this article you’ll discover how to track and measure the ROI for your video marketing efforts. […]

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How to Drive Traffic to Your Blog Posts: A Game Plan for the Top Social Networks

Do you want to drive more traffic to your blog? Looking for ways to use social media to promote it? Understanding how to best share your blog posts on many social networks will maximize your visibility and reach. In this article you’ll discover how to promote your blog articles on Facebook, Twitter, LinkedIn, Instagram and […]

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How to Use Facebook Business Manager: A Complete Guide

Are you familiar with the Facebook Business Manager? Do you want to keep your Facebook accounts more secure? Whether you oversee one or many Facebook pages, Facebook Business Manager puts everything you need in one central place. In this article you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts and […]

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How to Connect With Influencers on Social Media

Do you want to get the attention of influencers? Looking for ways to connect with them on social media? Building relationships with the right influencers can extend your reach and boost visibility with your target market. In this article you’ll discover how to find and connect with influencers on social media. Identify Industry Influencers Chances […]

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Twitter Improves How Photos Are Displayed: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Introduces a Richer Photo Experience on the Web: Twitter is “making your twitter.com timeline more immersive by […]

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Social Customer Service: How to Care for Customers With Social Media

Does your business have a social customer service plan? Want to step up your customer service on social media? To discover how to improve your social customer care, I interview Dan Gingiss. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

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How to Create Instagram Ads Using Facebook Ads Manager

Want to run Instagram ads? Would you rather use Facebook Ads Manager instead of Power Editor? Now that Instagram ads are available to most advertisers through the Facebook Ads Manager, they’re easier than ever to create. In this post I’ll share how to create an Instagram ad in Facebook Ads Manager, step–by–step. Already Using Business Manager? […]

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6 YouTube Tips to Improve Your Search Rank

Are your YouTube views falling? Do you need to rank higher in YouTube search results? Understanding how you can take advantage of YouTube’s algorithm will help your channel and videos be seen by more people. In this article you’ll discover how to make your video rank higher in YouTube search results. #1: Align Content Development With Viewer Searches To get a leg […]

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Google+ Changes: What Marketers Need to Know

Have you heard about the changes to Google+? Want to know how the redesign affects you? To help marketers understand what to expect, we recently explored the new Google+ and asked notable experts to weigh in with their thoughts on the new design. In this article you’ll discover what‘s changed with Google+. Why Marketers Should Care About Google+ […]

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How to Build a Better Target Audience for Your Facebook Ads

Do you want to reach the right people with your Facebook Ads? Want to learn more about targeted audiences? Facebook’s demographic and segmentation tools let you serve your Facebook ads to people who match your ideal customer persona. In this article you’ll discover how to build a target audience for your Facebook ads. #1: Explore Facebook Ad Targeting Options There are […]

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14 Video Tools for Social Media Marketers

Do you want to add video to your social media marketing? Are you looking for tools to simplify your video production? Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns. In this article I’ll share 14 tools marketers can use to create screencasts, montages and slideshows. Why Video for Ads? Facebook gives priority to […]

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5 Ways to Improve Your Social Media Results

Is your social media audience losing interest? Do you want to tap into your followers’ emotions? Using psychology to connect with your target audience is a powerful way to engage and motivate them to take action. In this article you’ll discover five psychology principles you can use to improve your social media marketing results. #1: People Prefer Stories to Stats In Made […]

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Facebook Brings Facebook Messenger to Websites: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Introduces New Page Plugin Features for Messages and Events: With these two new Facebook Page Plugin features, […]

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Missing Facebook Pages: What to Do When Facebook Takes Your Page Away

Do you know what to do if your Facebook page vanishes? Want to be ready when and if that day comes? To share what happened when the Social Media Examiner Facebook page disappeared and how we handled it, keep reading. More About This Show The Social Media Marketing podcast is an on-demand talk radio show […]

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