Wednesday, December 30, 2015

The 10 Most Inspiring & Creative Ads From 2015

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

For all the fear surrounding ad blocking, there are still a lot of people watching ads. 

Consider Geico’s Unskippable pre-roll ad: It currently has more than 8.1 million views on YouTube. Or look to Android’s ad featuring unlikely animal friends: It became the most shared ad of all time, with more than 6.4 million shares. 

Whether inspired by an innovation in technology or simply using the corner of a building to tell a story, this year’s best in advertising made us pay attention – and even a little jealous. Check out some of our favorites below:

10 Inspiring & Creative Ads From 2015 

1) Comcast Xfinity | Emily’s Oz

A 7-year-old blind girl describes what her version of the Land of Oz looks like – and it’s absolutely magical.

2) Nike | Short a Guy 

This fast-paced ad is a fun break from the overwhelming number of famous athlete-focused spots this year.

3) John Lewis Home Insurance | Tiny Dancer

One tiny ballerina can cause a lot of harm to your home.

4) Atlantic Group | 37 Days

Is it possible to grow a garden in one of the most inhospitable places on Earth?

5) Women’s Aid & Ocean Outdoor | Look at Me

By using facial recognition technology, the cuts and bruises on the woman’s face healed when passersby looked at the digital billboard. 

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6) Geico | Unskippable Ads

These ads made headlines for cleverly using the YouTube pre-roll ad format, which you can skip after five seconds.

7) Honda | The Other Side

Viewers could hold down the “R” key to switch back and forth between two ads, revealing the double life of one Honda Civic driver.

8) Shiseido | High School Girl?

This surprising ad makes perfect use of the product while also addressing gender norms. 

9) Android | Friends Furever

This was the most shared ad of the year thanks to the adorableness of unlikely animal pals. 

10) Depaul | There’s Another Side to the Story

If you only read one side of this ad, you’re missing the real story.

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What were your favorite ads of the year? Let us know in the comments below!

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